The fourth Zero Internet Marketing Seminar to which arte.doc is a partner was held on 7 June 2012 in Inter Expo Center in Sofia. Part of our team joined the event and learned some of the secrets for a working low-budget marketing campaign on the Internet. The participants were introduced to some quite interesting information combined with dynamic presentation. The lectors – Boril Bogoev, Ognyan Mladenov, Ivo Iliev, Julian Borislavov and Alexander Nenov – won the attention of the audience while talking about this year's issue of the seminar subjects — successful copywriting, website optimizing, social media marketing, viral marketing and other. While learning practical and useful advices, participants were introduced to such diverse topics such as the ancient Maya codices, the latest updates in Google, what is likeonomy and how to use the power of videos. The seminar concluded with a lottery and three lucky winners.