NEW MARKETING MASTERCLASS

On November 08, 2012 in the most trendy business center "Rainbow Plaza", Sofia, David Meerman Scott – the world leader in online communications and viral marketing strategies will present the new rules in marketing, PR and sales. His book "The New Rules of Marketing and PR" introduces the professionals in the field and the public to the new reality that the global network has imposed on marketing and public relations. Six months in the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, the book's second edition is a modern classic in business.
The seminar will include the basic rules of web marketing and the opportunities for companies to reach out directly to their clients, to generate more traffic to their sites, to be efficient competition, to appear in the first search engine results and to offer the products and services that their clients want. Instead of buying advertisement space, people's attention can be earned via social media instruments – blogs, podcasts, online publications, online video and viral marketing.

Translation and localization company arte.doc has the pleasure to be a sponsor of the seminar as an official interpreter, providing simultaneous interpretation from English to Bulgarian language. We are glad to offer our services and to help spread David Scott's original and innovative ideas to the widest possible range of interested people.