NEW MARKETING MASTERCLASS with David Scott in Sofia, Bulgaria
David Scott is a leading lector in the field of social media and company marketing on conferences all over the world.
After Tomson Corporation acquired Newsedge in 2002 (one of the worst years in the history of labour market), he is removed from the position Deputy Marketing Director. That is why he launched his own business – to perfect his ideas, work with selected client and to teach others by writing, lecturing on conferences and arranging seminars for corporative groups. The objective of all these activities – to reach directly to clients for income improvement.
Since then, many new social media, including blogs, podcasts, video, virtual communities, Twitter, Facebook, Foursquare, Pinterest and other emerged. Bu all new instruments are alike in one thing – together they are the best way for direct communication with the market.
During the masterclass David Scott shared many examples for successes of companies all over the world. His masterclasses are a combination of education, entertainment and motivation. He conveyed his knowledge to help Bulgarian companies in creating a marketing and business in the social media on a world class level.
The event included the following sessions: Marketing Before the Web, The Rules of Web Marketing, Buyer Personas and Reaching Your Buyers Directly, Creating marketing content for your buyers, etc.
The seminar was in English with a simultaneous interpretation in Bulgarian provided by interpreters from Translation and localization Company arte.doc.
